The first step to protecting our wildlife is to be aware, and one of the most powerful ways to do this, is through education and communication. It is important that people’s attitudes to wildlife and the environment is one of knowledge and respect.

David Attenborough, the renowned naturalist and broadcaster, said himself on the 14th of April 2011 in The Daily Telegraph, that he was “amazed” by young people’s lack of knowledge regarding wildlife, but their expertise in using computers exceeded his own. It is obvious therefore, that one of the best ways to enhance peoples awareness of wildlife issues most effectively, is through spreading the word on the internet, be it facebook, twitter, a blog, youtube or your own website.

You can read the whole article here:  Telegraph Article

The IFAW film below shows that children in South Africa are watching DVD  materials provided by IFAW. The campaign materials  help to raise awareness of wildlife and the issues concerning them were sent to the teacher of the school after she emailed IFAW asking for further information to  help educate the schoolchildren about endangered wildlife.

Schoolchildren today increasingly use computers and young people communicate socially through the portals of facebook and twitter etc.

Our rhinos and elephants, and hundreds of other endangered species face critical population decline through the loss of both habitation and irresponsible recreational hunting and poaching. As the next generation we are responsible for protecting wildlife rather than using them as the focus of recreational sports. It is all part of a more deeper understanding and respect for our planet and the other creatures we share this world with.

www.ifaw.org